Vanessa van der Aa - Jouneau
Retail Allocation Manager, Nike
- Ability to manage complexity: work effectively in fast-paced, diverse and high-performance environment
- Adapt and cope well with changing circumstances while maintaining focus on key business goals
- Influencing skills certified by the Scotwork Advanced Negotiating Skills Course (New York, July 2005)
- Excellent analytical, organizational, and interpersonal skills
- Fluent in French (Mother tongue), English and Spanish, basic Dutch
1 contact- drive Apparel product distribution strategy for 100 Factory Stores across Europe
- source, identify and recruit top talent to build bench strength of allocation team
- improve processes to drive excellence in product flow
- deliver optimum store assortment to meet consumer’s needs and maximize profitability
- maintain healthy inventory levels and balanced stock to sales ratio
2007 - 2010- drove long-term strategy and revenue optimization initiatives for Apparel division
- set financial targets to reach sustainable growth in 85 factory stores across EMEA region
- forecasted annual sales, margins, unit volume, stock turn and shipments
- led in-season planning by maintaining effective relationships with cross-functional teams
- delivered short-term tactical plans and business case scenarios to maximize KPIs
2006 - 2007- managed Seasonal Financial Plan for Men casual groups
- set regional KPIs to maximize sales, inventory and profit in 65 stores across 5 countries
- determined Option Planning per location/cluster and controlled Open To Buy at product level
- leveraged historical data to ensure optimal assortment planning across product groups
- drove seasonal clearance and exit strategies for non-moving products
2003 - 2006- developed retail business in Canada, US East coast and Midwest for Perfume & Skincare division
- achieved sell-in and sell-out targets in 6 retail accounts, including Nordstrom, Marshall Fields & Séphora
- recruited, hired, trained, and led 55 part-time beauty consultants to meet and exceed sales goals
- partnered with Retail Store Department Managers to ensure optimal productivity of assigned staff
- increased brand exposure by determining best locations within territory to invest in-store presence
- organized product launches, planned promotional events, created sales tools
- ensured proper execution of corporate merchandising guidelines at point of sales at all times
- conducted quarterly meetings with account merchandisers to introduce marketing calendar
- negotiated space, location, opening of new doors and exclusivity agreements with account buyers
- developed and implemented new growth strategies, including opening of 12 independent accounts