Marianne LOING
Managing Director, International Marques (Joint-venture William Grant & Campari)
Management, sales and marketing experience in FMCG and luxury brands
Management of business relationships with international brand owners
Strategic consultancy for FMCG and retail, focused on growth strategy, sales effectiveness and post-merger integration
Strategy and M&A
Constant focus and passion for performance and people development
Areas of expertise:
-Consumer marketing
-Brand building in consumer goods and luxury
-Strategy
-Business turnaround
-Post-merger integration
-Change management
-Operational experience in joint ventures
Managing Director of International Marques - a partnership between William Grant & Sons, Campari group and Grand Marnier - in charge of marketing and distributing the brands in the Netherlands.
Core brands: Glenfiddich, Campari, Grand Marnier, Grant's, Balvenie, Frangelico, Aperol, Crodino
2008 - 2010Leading and supporting strategic project (strategic partnerships, route-to-market, etc.)
Developing non organic business revenue streams, principally through targeted acquisitions and alliance opportunities
Managing the disposal of non strategic assets
2003 - 2008Turnover €200m; marketing budget €30m
Main brands: Grant's, Glenfiddich, Piper Heidsieck, Cointreau, Absolut, Balvenie, Campari, Passoa, St James rum, Trois Rivieres
Management of a team of 25
1995 - 1999Chef de Groupe Marketing - Sovedi France puis Moet Hennessy UDV France