Hélène GIRARD

Responsibility: Perform marketing activities according to the marketing plan
Team Management
Coordination with our call centre for all research (phone and web mining) tasks and team work management with colleagues based in Europe, US and India.
Campaign Management
Create, control and follow-up of email and mail marketing campaigns
First contact with the leads to assess their needs
Process implementation & work enhancement
Development of processes for inbound and outbound marketing
Selection and implementation and customization of a CRM tool
Implementation of a calendar to keep track of the inbound enquiries
Market research
Continuous research on the BPO sector to assess and analyze potential opportunities for OKS
Marketing communication
Creation of corporate collaterals and case studies, adapted to each local market
PR activities
Organization of the visit of a group of French entrepreneurs, participation to meetings and conferences

Missions:
-Recherches de données sur Internet et logiciels specializes (Factiva, LexisNexis)
-Media scans (analyses comparatives de la présence médiatique)
-SWOT Analysis
-Travail de préparation pour des pitches au niveau local ou européen (collaboration avec Hill & Knowlton en Grande-Bretagne et en France)
-Organisation d’une conférence sur les weblogs