Christophe Melle
Head of Strategic Alliances and Partnerships Philips Lighting
Current:
Drive alliance strategy and management with fortune 100 companies to accelerate growth of Philips lighting.
Previous:
International 'upstream' marketeer in the consumer goods / electronic.
B2C and B2B-2C background.
Systematic business and product creation: strategy development and deployment, business programming, product management and -planning,
Business development; customer- and consumer insight identification and validation, market segmentation and business intelligence and marketing-communication.
Experience in Acquisition and integration of companies
Previous position: Consumer Marketing Director at Philips driving the light therapy business : www.lighttherapy.com
Previous position N°1 player in consumer IP telephony in USA and Europe; Market leader in audio video wireless link.
Ambition: Leveraging industry knowledge and/or competences in similar role or as GM in an innovative context .
Specialties:
Product and business creation, strategy development and deployment, branding and naming, change management, multi-functional process improvement, consumer research, marketing-communications.
Been exposed to: global go-to-market of a major innovation, Chinese market, supply base management, alliance management, operating in a highly competitive industry.
76 contactsResponsible of strategic partnerships and alliances development and management for Philips Lighting
International 'upstream' marketeer in the electronics industry.
B2C and B2B-2C background.
Objectives
Drive and grow the innovative business segment worldwide to achieve global market leadership.
Segment cover : Infracare, Wake up light, Energy light and tanning device.
Main Tasks
->Take control of current and long term objectives set marketing plans for future developments
->Represent the Company and its values in its relationships with major customers and suppliers
->Allocate resource to achieve balance between short and long-term profits
->Deliver the Profit & Loss agreed target with the Business Unit
Achievements
->N°1 in Vitality care in Europe with >50% market share
->Development of professional and consumer marketing.
->Double digit Ebit.
-> 30% growth year to year
TOP POTENTIAL FOR PHILIPS
2005 - 2007Mission
Grow and expand Home Telephony business (Segment and Countries)- €150M.
Achievements
-> Stroke strategic alliance with Microsoft introducing the very first Windows Live Messenger phone (exclusivity and launch made by Bill Gates at CES 2006 (USA)).
-> Stroke strategic alliance with Skype introducing very first Skype non PC phone.
-> 100% growth in Asia due to new sales in China, Australia, New Zeeland and Taiwan.
-> New sales in Latam
2002 - 2005Mission
Define purchasing strategy ($120M) to support Philips Home Telephony business (move from internal development to outsourcing).
Bring market input to Marketing via relationship with supply base in Asia.
Achievement
Market share increase in Europe from 9 to 12% due to outsourcing benefits.
Nominated as High Potential for Philips (September 2004)
2000 - 2002Mission
Manage and train suppliers on VMI.
Manage and train worldwide planning team (7 countries, 14 people).
Reduce logistic cost (minimize air freight, end of life cost and shortage)
2001 award of the best commodity planning team within BDD
1996 - 200099-00(May-Nov ) Chef de projet "special Vehicle”, Boulogne Billancourt (France)
->Answer to European Request For Quotation with key account manager.
->Develop and industrialize with R&D specific customer requests (paint, new seat…).
98-99(Jan - May)Chef de projet logistique, OYAK RENAULT, TURKEY
-> Deploy a new production system to support European diversity (more than 250 versions).
-> Study and initiate CKD to start cars production in Moscow.
96-97 (Jan-Jan) : MANUFACTURING ENGINEERING, MACK TRUCKS, USA
-> Train Manufacturing Engineering team on toyota production system.