René CORTIN
Digital Marketing Management
Summary
The ability to reach, appeal to, and secure customers online is vital to the success of any business aspiring to be great. Without the help of specialists, however, such a task can seem monumental and impossible. To aid business owners and corporations with the task of securing loyal and satisfied customers, I apply my skills and knowledge to make the connection happen.
Though my work experiences include service as a Non-Commissioned Officer in the French military and extensive work in the telecommunications industry, my focus in career an education has for the last two decades been in Internet technology, business, and digital marketing. In 1999, to continue with my passions, I graduated from the “Université de Nice Sophia-Antipolis” (France) with a Master's degree in Computer Sciences and, in 2003, I earned my Master of Business Administration in International Business through the University of Birmingham (UK).
Through careful analysis of web data, development of business and marketing plans, use of various search engine optimization techniques designed to promote organic (natural) search, and use of Google AdWords campaigns and Yahoo! Search Marketing campaigns, I have consistently shown myself able to increase traffic, customer conversion rates and transaction size.
I am a student of best practices for digital marketing and eCommerce, and I use the social media landscape (Facebook, Twitter, Linkedin, Youtube…) to consistently improve customer engagement and the “on-web” customer experience. I do understand and adhere to design and web navigation principles that deliver a best-in-class user experience, and promote company’s brand standards.
Specialties
Data analysis (pages viewed, unique visitors, conversion rates, Click-Thru-Rate...), SEO techniques, organic search, community management, site usability, PPC campaigns, tracking, landing pages, affiliates programs, metrics, Google Analytics, Google AdWords, Yahoo Search Marketing
86 contacts• Managing all content (French language) for 3 Air France / KLM’s websites:
- www.flyingblueclubafrica.com
- www.flyingbluegolf.com
- www.flyingbluerunning.com
• All content is managed with the use of Hippo 7 content management software
• Maintaining a consistent look and feel throughout all web properties
• Copyediting and proofreading all web content submitted by various copywriters
• Use of Facebook pages for each of the 3 sites for community and engagement tasks
• Keeping abreast with emerging web technologies through relevant blogs, webinars and events
• Developing Internet search marketing strategies that includes organic search, social media marketing, and use of pay-per-click advertising (Google AdWords and Facebook) for www.innovanaut.com
• Managing client web analytics for measuring incremental impact in unique visitors, sessions/ visits, page views, search engine positions, and funnel analysis
• Onsite search engine optimization that includes website development, content surgery and SEO
• Offsite search engine optimization that includes article distribution, press release syndication, and relevant social media marketing applications such as blogs, Digg, and YouTube
• Hiring and overseeing freelancers, including writers, developers, copyeditors and community outreach organizers
• Ensuring that web-based information is archived for future needs and reference
• Redesigned and maintaining website, including significant development of new content and functionality, to reflect industry best practices
• Innovanaut brand awareness through pitches to press, interviews with bloggers and extensive use of social media.
2008 - 2008• Designed plan to improve visibility of the website through organic search – Plan included SEO (URL rewriting, keywords...) and recommended the use of a CMS
• Designed referral programme to increase brand awareness, customer loyalty, conversion rate from LogMeIn Free to LogMeIn Pro
• Launched EMEA PPC campaigns through Google AdWords – Managed localisation (French, German and Spanish) of the website and the landing pages – Managed optimisation of the set of keywords to fit European markets
• Provided metrics (referrers, geographical traffic...), with graphs to VP Marketing
2005 - 200712/03 to 10/07 WRC Electronics SARL, Sophia-Antipolis (France)
06/05 to 10/07 Managing Director – Founder of the company
Web Manager for 2 webshops: www.UrbanNomadStore.com / www.edalis.com /
Ensured that content of the websites was of high quality and up to date
Managed projects outsourced to web agencies for websites enhancements
Management of marketing campaigns, affiliates programs and link exchange
Regularly monitored tasked outsourced to third parties (keywords implementation, newsletter schemes, affiliate programs)
Research and awareness on key industry trends and competition
Managed search engine optimization to obtain high rankings ; SEO techniques
Analysis of web traffic and key indicators using both Google analytics and phpMyVisites tools
12/03 to 11/04 Business plan – Market research – Strategic Marketing plan
2001 - 2002Responsible for the level ii support in EMEA (Europe Middle-East Africa)
Management of a team of 6 I.T. engineers supporting seven applications
Ensured SLA (Service Level Agreement) were met, provided quality of service
Maintained efficiency of the team: proactive identification of training needs; team motivation and workload management; recruitment, knowledge transfer to newcomers; regular team-meetings to prevent backlog and other issues
Client relationship: organised regular meetings with business managers for review of the service delivered and approval of special requirements; presentation of monthly reports together with customer satisfaction analysis
Responsible for escalation of severe issues to US-based level iii teams; process included cross-functional and/or high level management involvement
Organised regular meetings by audio-conference between the different support teams: UK call-centre (level i), Canadian team and level iii teams
1999 - 2001Support engineer in EMEA level ii support team (I.S. department)
CRM Clarify Specialist: responsible for all issues, updates and users’ relationship for 2 modules of the CRM Clarify (Clear Support/Clear Logistics)
Developed SQL queries at the request of the different business groups
Responsible for keeping up to date all the technical documentation, including support processes and user guides
1997 - 1998Analyst-Programmer and Finance Assistant
Project-Management: specifications and designed of two applications; a human resource management application and a reporting application
Both applications were developed using Visual Basic Application; technical documentations and user guides; administration of both databases
Conducted suppliers accounting and monthly financial reporting with KPMG