Eric LOCARNI
Founding Director, LIFEASY
AGRO-FOOD SALES & MARKETING MANAGER - ASIA & AFRICA EXPERTISE (11 years abroad)
We just moved to Amsterdam and I’m looking for an International Sales or Marketing position.
Specialties
Sales Management
- Managed a 45 people sales team
- Adaptability to overseas markets
- Established sales strategy
Business development
- Ecommerce & Web 2.0
- Sales growth & CRM
- Merchandising expertise
Marketing & communication
- Optimized a 6 M € budget
- Defined marketing strategy
- Developed new products
111 contacts- Designed, made and sourced innovative products in Asia
- B2B & B2C online sales
- Business in China & Hong-Kong
- eBay 2011 Entrepreneur & success trophy
2006 - 2007Turnover 180 M €
- Business development across 12 African countries and in charge of 41 banks key accounts
- Responsible for a 6 M € marketing budget
- Implemented action plans on each market
2003 - 2005Sobraga: Castel subsidiary in Gabon
Turnover 150 M €
- Managing a team of 45 sales reps in charge of supermarkets, wholesaler, restaurants, bars & clubs
- Increased turnover by 700 K € by implementing a new warehouse to serve direct distribution
- Implemented field marketing plans for Coke, Orangina, Guinness, Castel’s beers, water & wines
2001 - 2003Sigalli: Yoplait licensed company in Gabon
Turnover 11 M €
- Optimized direct distribution with refrigerated trucks in Gabon & Cameroon: 40 sales reps
- Developed high value-added new products
- Production planning to avoid stock shortage
- Marketing strategy for Yoplait, Bel, Rea & Candia : created TV ads & media plan
1997 - 2000Heudebert: a Danone company
1998 - 2000: Senior District Sales Manager - French Riviera & Corsica - Turnover 11 M €
1997 - 1998: Junior District Sales Manager - Nantes & Loire area - Turnover 7 M €
- Negotiated yearly contracts with regional purchasing agencies: Leclerc, Systeme U, Schlecker
- Responsible for a portfolio of hundred hypermarkets
- Merchandising management
1995 - 1996Saphyto: Arysta LifeScience subsidiary in Burkina Faso
- Designed products & bringing into compliance
- Lobbying against illegal imports from Nigeria
- Increased sales thanks to the opening of new warehouses
- Managed and developed sales team
1994 - 1994LU: a Danone company
Training period
- Software roll-out to improve purchases & supplies management at the HQ & 3 factories